IN Ai Yori Aoshi The player will have to take control of Kaoru Hanabishi, a member of an ordinary photography club. He communicates a lot with students, but has not made a single friend yet. No one knows that the guy is the heir of influential businessmen. He ran away from his parents because he did not share their life order, home rules and was constantly abused because of his lifestyle.

Returning home after school, the guy met a pretty girl dressed in a blue kimono. However, she looked confused and in need of help. Approaching her and asking what happened, the girl said that her hanao had torn. Kaoru had been learning to repair shoes since childhood, and this skill helped him in this situation. He fixed the situation with the girl's clothes, and after that, she agreed to let the guy walk her home.

On the way they talked and Kaoru learned that the new acquaintance was going to her fiancé at the written address. As soon as they find themselves at the appointed place, they notice that they have arrived at an abandoned and previously burnt building. The girl did not know what to do, which is why the main character offered her to spend the night in the neighboring house where he lived. Gradually, their relationship improves, which is what the gamer must monitor, occasionally making choices when answering questions that affect the further narrative. They will tell the story and life's secrets, which will bring them closer.