This Merchant Life is a merchant simulator and part-time economic strategy. An indie title provides an opportunity to develop a business in the medieval kingdom of Peregrine. The hero travels around the country on a cart pulled by two horses. The main gameplay is diluted with random events and text quests, where the player is asked to make a choice. The character is allowed to be customized and upgraded. At the very beginning, you can choose starting perks, such as increased capacity, an increase in experience gained, discounts, and so on. As you progress, other similar bonuses open up. The cart and rides can be improved to increase the load capacity, movement speed and other parameters.

The idea behind This Merchant Life is to buy things cheaper and sell them for more. There is no journal in the game to record the cost of purchases, so you need to remember them. In an indie project, product prices change dynamically. You can also complete missions to earn coins. They also give them a reputation. You can also increase your authority by funding projects in villages. The protagonist moves between settlements along dangerous roads. Therefore, to protect it, it is necessary to seek the services of mercenaries and heroes. In the event of an attack by bandits and wild animals, a turn-based battle mode starts in a separate arena. During the fight you need to roll dice.